{"id":1903,"date":"2026-01-13T15:33:01","date_gmt":"2026-01-13T14:33:01","guid":{"rendered":"https:\/\/nice.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=1903"},"modified":"2026-03-26T16:19:41","modified_gmt":"2026-03-26T15:19:41","slug":"landing-pages-publicitaires-wordpress-est-il-a-la-hauteur-des-outils-dedies","status":"publish","type":"wcb_session","link":"https:\/\/nice.wordcamp.org\/2026\/session\/landing-pages-publicitaires-wordpress-est-il-a-la-hauteur-des-outils-dedies\/","title":{"rendered":"Landing pages publicitaires : WordPress est-il \u00e0 la hauteur des outils d\u00e9di\u00e9s ?"},"content":{"rendered":"<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Pr\u00e9sent\u00e9 par<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/nice.wordcamp.org\/2026\/speaker\/hadrien-montagnac\/\">Hadrien MONTAGNAC<\/a><\/span><\/div>\n\n\n<p>Beaucoup de trafic managers, responsables d&rsquo;acquisition de trafic, sp\u00e9cialistes SEA ou Social Ads utilisent des outils comme Unbounce, Instapage, Landingi etc. pour cr\u00e9er des landing pages optimis\u00e9es dans le cadre de campagnes publicitaires de g\u00e9n\u00e9ration de leads.<\/p>\n\n\n\n<p>L&rsquo;id\u00e9e de cette conf\u00e9rence serait donc de faire une comparaison et montrer comment WordPress peut repr\u00e9senter une alternative \u00e0 ces outils, notamment avec l&rsquo;utilisation de l&rsquo;\u00e9diteur Gutenberg + extensions compl\u00e9mentaires mais \u00e9galement montrer les pistes d&rsquo;\u00e9volution possible pour le CMS et les points sur lesquels les pages builders innovent et viennent challenger WordPress \u00e9galement (IA, fonctionnalit\u00e9s sp\u00e9cifiques etc.).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beaucoup de trafic managers, responsables d&rsquo;acquisition de trafic, sp\u00e9cialistes SEA ou Social Ads utilisent des outils comme Unbounce, Instapage, Landingi etc. pour cr\u00e9er des landing pages optimis\u00e9es dans le cadre de campagnes publicitaires de g\u00e9n\u00e9ration de leads. L&rsquo;id\u00e9e de cette conf\u00e9rence serait donc de faire une comparaison et montrer comment WordPress peut repr\u00e9senter une alternative [&hellip;]<\/p>\n","protected":false},"author":14413950,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1772815500,"_wcpt_session_duration":1500,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/nice.wordcamp.org\/2026\/files\/2026\/03\/hadrien-montagnac-2026.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[1902],"footnotes":""},"session_track":[38],"session_category":[49],"class_list":["post-1903","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-garibaldi","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"6 mars 2026","time":"17h45"},"session_speakers":[{"id":"1902","slug":"hadrien-montagnac","name":"Hadrien MONTAGNAC","link":"https:\/\/nice.wordcamp.org\/2026\/speaker\/hadrien-montagnac\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1903\/revisions"}],"predecessor-version":[{"id":2378,"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1903\/revisions\/2378"}],"speakers":[{"embeddable":true,"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1902"}],"author":[{"embeddable":true,"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/hadrienm"}],"wp:attachment":[{"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1903"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=1903"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nice.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=1903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}